Things we are doing and have done

Stay up to date with all JWM activity and information on upcoming events. For further insights and discussions about the broadcast industry please follow us on Twitter and LinkedIn.

PAM v3 Launch!

JWM have successfully launched the 3rd version of their forward planning application, PAM (Promotional Airtime Manager). Along with a brand new redesign and software upgrade, a number of new features have been deployed; including the option to plan and manage promotional inventory in duration weighted GRPs (30 sec Eq), several new reporting options and many other features to ensure effective and efficient media planning. Please get in touch if you would like know more about the new features or to arrange a virtual demo.

London Autumn 2017 Multi-Broadcaster On-Air Marketing & Media Planning Workshops

JWM are hosting separate one day workshops open to attendees from any broadcaster on 26th & 27th of September in London. This is a chance for existing Media planners, Presentation planners, On-air managers, Creative managers & Marketing to improve their campaign planning, airtime management and audience navigation skills. Please get in touch for more information or to book your place!

JWM Opinion Piece April 2017 - Broadcast Optimisation: Sh*t In. Sh*t Out!

In this latest JWM Opinion piece we discuss a topic that we have noticed has become very popular recently amongst our broadcaster clients, namely on-air optimisation systems. In this article we highlight the potential benefits of such a system but also point out the failings and the trap that many fall into as they try to seek the 'Holy Grail' Click below for our latest article; Broadcast Optimisation: 'Sh*t In. Sh*t Out'

London Spring 2017 Multi-Broadcaster On-Air Marketing & Media Planning Workshops

JWM hosted separate one day workshops open to attendees from any broadcaster on 4th & 5th of April in London. This was a chance for existing Media planners, Presentation planners, On-air managers, Creative managers & Marketing to improve their campaign planning, airtime management and audience navigation skills. Thank you to all those that attended!

Mumbai & Delhi 2017 Multi-Broadcaster On-Air Marketing & Media Planning Workshops

JWM hosted separate one day workshops open to attendees from any broadcaster in Mumbai and Delhi, India in May. This was a chance for existing Media planners, Presentation planners, On-air managers, Creative managers & Marketing to improve their campaign planning, airtime management and audience navigation skills. Thank you to all those that attended!

London Autumn 2016 Multi-Broadcaster On-Air Marketing & Media Planning Workshops

JWM hosted separate one day workshops open to attendees from any broadcaster on 4th & 5th of October in London. This was a chance for existing Media planners, Presentation planners, On-air managers, Creative managers & Marketing to improve their campaign planning, airtime management and audience navigation skills. Thank you to all those that attended last year!

South-East Asia 2016 Multi-Broadcaster On-Air Marketing & Media Planning Workshops

JWM hosted separate one day training workshops in Hong Kong & Malaysia last December. This was a chance for existing Media planners, Presentation planners, On-air managers, Creative managers & Marketing to improve their campaign planning, airtime management and audience navigation skills. Thank you for all those that attended!

Promax BDA Asia, Singapore December 2016

JWM hosted a session at Promax Asia 2016, Singapore in December. JWM discussed how to get the best out of your prioritisation approach. 'Delicatessen On-Air Marketing - Not Sausage Shop Production!' - A framework to create an effective prioritisation formula that works for your organisation. Please click the image to find out more about the event.

Eurovision Connect with EBU- May 2016

JWM hosted a session at Eurovision Connect with EBU in May 2016 in Prague. Please click the image to find out more about the conference and information on the session!

James & Wilkinson Media 5 Year Anniversary- April 2016

To celebrate their 5 year anniversary James & Wilkinson Media launched 500 balloons from a grassy knoll in the English countryside for a special charity event... Thank you to all those who found an returned a ticket for a charity donation!

Spring 2016 Multi-Broadcaster On-Air Marketing & Media Planning Workshops

JWM hosted two separate one day workshops open to attendees from any broadcaster on 6th & 7th of April in London. This was a chance for existing Media planners, Presentation planners, On-air managers, Creative managers & Marketing to improve their campaign planning, airtime management and audience navigation skills. Thank you to all those attended, the next workshops will be in Autumn 2016 - please get in touch to secure your place!

Promax BDA Europe, Barcelona March 2016

JWM attended Promax Europe in Barcelona in March. Great work on show and good to catch up with those we managed to bump into - see you soon! Please click the image to find out more about the event.

Autumn 2015 Multi-Broadcaster On-Air Marketing & Media Planning Workshops

JWM hosted two separate one day workshops open to attendees from any broadcaster on the 3rd & 4th November in London. This was a chance for existing Media planners, Presentation planners, On-air managers, Creative managers & Marketing to improve their campaign planning, airtime management and audience navigation skills. Thank you to all those that attended! More training workships will be held in Spring 2016. Thank you to all those that attended! Please click the image to view workshop details.

JWM Opinion Piece May 2015 - The Power of The Spoken Word. "Speak up or Shut up!"

In this JWM Opinion piece we highlight a key tool in the armoury of broadcasters to effectively communicate with their audiences – Continuity Announcers.

Spring 2015 Multi-Broadcaster On-Air Marketing & Media Planning Workshops

JWM hosted two separate one day workshops open to attendees from any broadcaster on 29th & 30th April in London. This is a chance for existing Media planners, Presentation planners, On-air managers, Creative managers & Marketing to improve their campaign planning, airtime management and audience navigation skills. Thank you to all those that attended! Please click the image to view workshop details.

Promax BDA Europe, Berlin March 2015

JWM hosted a session at Promax BDA Europe in Berlin on 23rd March 2015. JWM discussed how to get the best out of your prioritisation approach. 'Delicatessen Marketing - Get your Prioritisation in order. Do the best for your content not your Wurst!' - A framework to create an effective prioritisation formula that works for your organisation. Please click the image to find out more about the event.

Eyes & Ears Academy Europe, Zurich 26-27th February 2015- Media Strategy & Planning

JWM hosted a 2 day workshop on behalf of the Eyes and Ears Academy, to help attendees understand how to best use their critical, but often under-valued ‘owned’ promotional resource. This workshop helped enable staff to strategically make more effective and efficient use of their biggest marketing resource in order to help better achieve the business objectives of their organisation as a whole.

Screen Africa November 2014 - Local Trade Press

Alan James talks about marketing prioritisation within the broadcast industry in an article for Screen Africa in the lead up to Promax BDA Africa. Please click on the image for more information

Promax BDA Africa, Johannesburg November 2014

JWM hosted a session at Promax BDA Africa, which took place in Johannesburg on 21st November 2014. JWM were back on stage with their popular presentation 'Blurred Vision' - Maintaining Audiences in an Uncertain Future. Please click on the image for more information.

Autumn 2014 Multi-Broadcaster On-Air Marketing & Media Planning Workshops

JWM hosted two separate one day workshops open to attendees from any broadcaster on 12th & 13th November in London. This was a chance for existing Media planners, Presentation planners, On-air managers, Creative managers & Marketing to improve their campaign planning, airtime management and audience navigation skills. Thank you to all those who attended. Please click the image to view workshop details.

Indian Television Trade Press

An appreciation of what we do from the Indian broadcast trade press. Please click the image to read the full article.

JWM Opinion Piece May 2014- The Rationality of a Numerical Operation

In this JWM Opinion piece we consider the importance of using data in business and how we can capitalise on it's benefits.

Eurovision Connect with EBU- May 2014

JWM hosted a session at Eurovision Connect on 26th May in Vienna with their session 'ITV - Not a Rebrand but a Transformation'. The session explained the challenge that ITV faced in its marketing activities & brand positioning leading up to 2013 and how it responded to these challenges, both externally & internally, in order to ensure future success for the ITV portfolio.

Promotional Airtime Manager Launch - March 2014

JWM are pleased to announce the launch of their planning & inventory management software, PAM. This enables all campaign activity to be planned & managed in one central place, allowing stakeholders to view & report on activity as required.

JWM Opinion Piece March 2014 - TV Marketing today, 10 years ago

In this JWM opinion piece we explore how the predictions we made in 2004, of what TV marketing would be like today, have fared.

Spring 2014 Multi-Broadcaster On-Air Marketing & Media Planning Workshops

JWM hosted two separate one day workshops open to attendees from any broadcaster on 8th & 9th April in London. This was a chance for existing Media planners, Presentation planners, On-air managers, Creative managers & Marketing to improve their campaign planning, airtime management and audience navigation skills. Thank you to all those who attended. Please click the image to view workshop details.

Eyes and Ears of Europe, Zurich April 2014

Under the EEOFE Academy, JWM returned to deliver their Media Strategy and Planning Seminar for 2014 in Zurich. Please click the image to find out more about EEOFE and its training academy.

Promax BDA Europe, London March 2014

JWM hosted a session at Promax BDA Europe, which took place in London on 24/25th March 2014. The presentation was 'Blurred Vision' - An in depth discussion about maintaining audiences in an uncertain future. Please click on the image for more information.

JWM Opinion Piece January 2014 - Broadcast Media Planning Coming of Age

In this JWM Opinion piece, we question whether 2014 offers the biggest opportunity for broadcasters to recognise and value the function of Media Planning. Please click the image to read the full article.

Promax BDA Asia, Singapore December 2013

JWM hosted a session at Promax BDA Asia, which took place in December 2013. Alan James presented 'Blurred Vision' - An in depth discussion about maintaining audiences in an uncertain future. Please click the image for more information

JWM Opinion Piece November 2013 - On–Air Promotion; Who should lead?

In this JWM Opinion piece we try to address that often ‘thorny’ question; Which department should control broadcast on – air marketing; Programming or the Marketers themselves?

JWM Opinion Piece October 2013 - Children's Viewing Habits, TV is Still King

In this JWM opinion piece, we discuss children's viewing habits and the effects of new technology on television consumption in a world that has rapidly changed over the past 20 years. Please click the image to view.

Autumn 2013 Multi-Broadcaster On-Air Marketing & Media Planning Workshops

JWM hosted three separate one day workshops open to attendees from any broadcaster on 19th, 20th & 21st November in London. This is a chance for existing Media planners, Presentation planners, On Air managers, Creative managers & Marketing to improve their campaign planning, airtime management and audience navigation skills. Please click the image to view workshop details.

JWM Opinion Piece September 2013 - Sticky Breaks and Drive to Live

In this JWM opinion piece, we discuss the increased challenge of retaining audiences through breaks. Please click the image to view.

JWM Opinion Piece July 2013 - South Africa

In this JWM opinion piece, we will reflect upon our experience of the South African market. Please click the image to view.

Promax BDA New Zealand & Sydney May/June 2013

JWM presented at Promax BDA New Zealand in May, followed in June by a seminar event in Sydney. An insight into promotional strategy was presented as well as discussions on sticky breaks and drive to live.

Eyes and Ears of Europe April 2013

JWM, under the EEOFE Academy, delivered their Media Strategy & Planning Seminar across two days days in Berlin. Please click the image to find out more about EEOFE and its training academy.

TV Conference, Bulgaria - April 2013

JWM hosted the conference for TV Marketing and 'Owned' On Air Promotion. To read an interview with Alan James and his thoughts on TV Marketing and the use of 'owned' media resource then please click the image.

Promax BDA Europe, Paris - March 2013

For the second year running, JWM delivered a session at this popular conference in Europe – ‘If only I knew the basics of Media Planning’. A workshop designed for all disciplines who have little knowledge or are looking for a refresher in Media Planning. The session is aimed at those people looking to add a little more clout to their on-air discussions, proposals and arguments.

On-Air Multi-Broadcaster Workshops Europe - Feb 2013

JWM host further on-air marketing and media planning training workshops in London and Milan open to attendees from any broadcaster. Please click the image for press coverage from the event that took place in Italy.

On-Air Multi-Broadcaster Workshops Asia - July 2012

Due to popular demand, JWM continue to host one day workshops open to attendees from any broadcaster. This is a chance for existing Media planners, Presentation planners, On Air managers, Creative managers & Marketing to improve their campaign planning, airtime management and audience navigation skills. Please contact us for information about future workshops.

EGTA Senior Executives Academy, Brussels - June 2012

JWM presented at this unique platform for strategic thinking across TV & Radio.

Promax BDA India - May 2012

JWM continued their successful conference appearances with the session: ‘Do you know what you’re worth? – 10 ways to make marketing resource work harder’ at this years Mumbai conference. This session addressed how to make the most of your valuable promotional airtime, recognising the impact it has on your channel and overall portfolio.

EBU Connect Copenhagen - April 2012

JWM presented ‘Planning is everything, Plans are nothing – Developing an effective marketing planning process’ at EBU Connect, a conference dedicated to On-Air marketing, creative & presentation within public service broadcasting.

Promax BDA Europe - March 2012

JWM presented ‘4 ways to make your On-Air Promotion Work Harder’ at this well attended European conference. This session focused on the more strategic side of on-air planning, aimed at Marketing Heads, Creative Heads and On Air Managers.

Promax BDA Asia - November 2011

JWM presented ‘Ten ways to make your marketing resource work harder’ to much interest and acclaim at this traditionally creative only conference.

Promax BDA Africa - October 2011

Coverage of the JWM Promax sessions hit the local press with the question "Managing promotional resources : Are TV broadcasters getting it right?" To read a review of our session from Screen Africa click on the image.

Things we are doing/have done

Promotional Airtime Manager (PAM)

What people say about us

“ The money I invested in JWM’s ARR service will deliver exponential savings for our business across the globe.”

Anna Priest, VP MarComms, A+E Networks UK (EMEA)