Digital and VOD Promotional Strategy

A diverse range of Digital, VOD and OTT projects to grow consumption of non-linear platforms. There are many challenges broadcasters often face when building a digital promotional strategy integrated within the goals of the business. These could include:

• Siloed structures within organization with several data sources leading to an absence of central ownership
• Little understanding of the potential value of an integrated linear and digital strategy
• Limited marketing capability on non-linear platforms
• Multiple brand consumer touchpoints without a central long term vision to address changes in audience viewing behaviour
• Lack of control or budget to invest into large scale digital infrastrucutre

Our service benefits

• Development of On-Platform VOD or OTT promotional strategy
• Audit of VOD platform content promotion practices to benchmark & inform strategy
• Development of marketing personalisation capability for VOD platforms
• Development of targeted advertising capability to drive up revenues
• Facilitation workshops to bring together key platform stakeholders to agree vision for marketing personalisation capability and shape roadmap to deliver this

Introducing Indicia

JWM and Indicia working in partnership, data, analytics and technology Consultancy - Bringing together broadcast marketing and content prioritisation expertise, with proven experience with big data analytics and insight, to effectively influence consumer behavior.

A summary of the key services are:

• Targeted advertising
• On platform personalised marketing, including recommendations via multiple platforms (see diagram below Fig.1)
• Off platform marketing and insight (Paid or Earned) e.g Social media
• Single Viewer View (see diagram below Fig.2)

(fig.1)

(fig.2)

To read more about how digital disruption can be embraced within your organisation, please check out our recent opinion piece below, written by Jo Wilkinson:

Digital Disruption - A blessing not a Curse

For more information about Indicia please see website below:

www.indicia.com

Please get in touch if you'd like to find out more about a FREE digital strategy workshop for your organisation.